Apple tops world's most valuable brands list

According to a list of the top 100 world's most valuable brands compiled by Interbrand, technology giant Apple was listed as the world's most valuable brand, despite seeing a fall in iPhone sales this year. Coming in second place is Google, followed by Coca-Cola in third place.

In 2016, Apple's brand value rose by 5 per cent to $US178.119 billion, while Google witnessed an 11 per cent jump to $US133.252 billion.

In April, Apple however reported that iPhone sales had fallen for the first time since the device was launched in 2007, dropping from 61 million to 51 million during the first three months of this year.

Technology companies dominated the list, with eight companies making the top 20 alone, including Amazon, which saw its brand value jump by a third to $US50.338 billion.

Facebook had the biggest rise in brand value year-on-year, rising 48 per cent to $US32.593 billion.

New comers to the top 100 included electric car manufacturer Tesla and fashion house Dior.

The ranking is based on the company's financial performance, its influence over customers and the strength of the brand to command a higher price or secure earnings for the company.